Case Study
Interior design and decoration by a mother-daughter duo
What began as an online shop grew over the years: Salu Home opened additional physical retail locations, until mother and daughter ultimately chose to focus entirely on their online presence.
YEAR OF ESTABLISHMENT
2021
Location
Vienna
INDUSTRY
Furniture & Interiors
SERVICES
Fulfillment
Salu Home stands for thoughtful interior design with character. Instead of short-lived trends, the brand focuses on pieces built to last – flowers that never wither, wallpapers and decorations that give a room its own identity without appearing impractical or unapproachable.
Anna and Sarira Krüger describe their philosophy like this: flowers wither, style remains. Their artificial flowers combine naturalness with timeless elegance, and each arrangement is understood as a composition of color, form, and emotion – inspired by nature, timeless design, and modern aesthetics.
PROFESSIONAL INTERIOR DESIGN CONSULTING FOR BUSINESSES OR PRIVATE CLIENTS
More than just products: interior design consulting
Since its founding in 2021, Salu Home has pursued the same vision: to develop inspiring room identities and make high-quality interior design accessible to a wide audience. The brand has remained true to this ambition throughout its various milestones – from the online shop and the retail spaces in Maria Enzersdorf and Baden to its current form.
TESTIMONIALS
Here is what the founders of Salu Home have to say about GMLogistics.
SALU HOME
"Especially since we have focused entirely on our online shop, the reliability and fast delivery times have become invaluable to us."
Anna & Sarira Krüger
Co-Founder & Creative Director
And what is your focus today?
Even without its own physical storefront, Salu Home remains what it has been since 2021: a brand that designs spaces with character – accessible to anyone looking for interior design with meaning. The complete collection of real-touch and silk flowers, wallpapers, and decorations continues to be available via saluhome.com.
Artfully Designed and Exclusive Faux Flower Bouquets
The Turning Point in Logistics
With the withdrawal from their own physical store and a clear focus on the online shop, reliable shipping processing became even more critical. GMLogistics manages the entire fulfillment for Salu Home – from the storage of the artificial flowers, wallpapers, and decorative items to careful packaging and worldwide shipping.
For the mother-daughter duo, this means one thing above all: even without their own physical storefront, order processing runs smoothly in the background, allowing Anna and Sarira Krüger to focus entirely on product selection, content, and the further development of the brand.
