Case Study
From a journey to Guatemala to a unique brand in Vienna
What began as a small summer project has rapidly evolved into a growing brand with its own dedicated community.
YEAR OF ESTABLISHMENT
2024
Location
Vienna
INDUSTRY
Fashion & Jewelry
SERVICES
Fulfillment
Some brands are born at a desk, others on the road. ANTIG BELTS belongs to the latter. During a journey through Guatemala, Caspar Mylius encountered a craft that never let him go: traditional belt-making, as it has been passed down there for generations. A fascination with this craftsmanship blossomed into a business idea – and from that idea, a product emerged that connects the roots of Guatemala with everyday life in Vienna.
Back in Austria, the idea found the perfect partner in Paola Stolberg to build its own brand. Since then, the belts have been created in close collaboration with local artisans in Guatemala, who pour their experience and creativity into every single piece. Operationally, the brand is now firmly anchored in Vienna.
@LINAMARIEDEMMER
From summer project to growing brand
The launch in September 2024 was the first proof that the concept works: with the release of the brand's own website, a surprisingly large and enthusiastic community responded immediately. The very first Christmas season in December 2024 brought the first ANTIG BELTS under the Christmas tree, accompanied by pop-up events and personal encounters.
In 2025, progress continued step by step: in January, the brand entered physical retail for the first time, at Goesslie in Vienna's Burggasse. In April, a small dream became tangible with the 500th belt sold, and by August, the community had already grown to over 4,000 social media followers. In September, the young company celebrated its first anniversary. And in December 2025, the brand surpassed the milestone of 1,000 orders.
TESTIMONIALS
What the founder of Antig Belts has to say about GMLogistics.
ANTIG BELTS
“Our products are stored with care, shipped quickly, and we have a clear overview of all processes at all times.”
Caspar Mylius
Founders
The Turning Point in Logistics
With this growth, the demands on back-end operations also increased. Ordering, warehousing, and shipping needed to keep pace with demand without the need to build up dedicated in-house structures. This is precisely where GMLogistics takes over the entire fulfillment process: from warehousing and inventory management to shipping to the customers.
PALMA MODEL BY ANTIG BELTS
What the future holds
The company is only at the beginning of its journey, but has shown in a short space of time just how much potential lies in combining traditional craftsmanship with a clear brand identity. With a growing community, initial success in stationary retail, and over 1,000 orders, the next step is already mapped out: further growth, new products, and even more people wearing their belts.
GMLogistics supports this journey in the background as a reliable fulfillment partner – allowing ANTIG BELTS to continue focusing on what defines the brand: stories, craftsmanship, and design.
